Sar-El Tours & Conferences

Sar-El Tours & Conferences is an Israeli tour operator led by founder and president Samuel Smadja. It has served churches and Christian ministries since 1993 and describes itself as led by local Israeli believers. It also works with travel agents, tour leaders and individual visitors.

The company designs customized pilgrimage and Bible study tours, with sample itineraries for Evangelical, Catholic and ecumenical groups. It offers budget to luxury trips, adventure tours and theme tours on biblical archaeology, historic battlegrounds and biblical customs. Other services include conferences, media and event production. Through ties with Israeli Messianic ministries, groups can arrange biblical teaching, local encounters and joint prayer and worship meetings. Sar-El operates its own fleet of buses.